Delaware North is attempting to make big moves in the US online casino and sports betting industries.
This week, Delaware North announced a new joint venture with GAMING1, and it should transform the current offerings.
Delaware North currently offers these options through its Betly brand but it has not been able to experience much growth. GAMING1 is a company that is based out of Belgium and it offers technology services to some of the top operators in North America.
According to the announcement, Delaware North will be looking to expand its digital footprint throughout the United States and into parts of Canada. Canada recently legalized sports betting and that industry could launch by the end of 2021.
GAMING1 and Delaware North are teaming up to create a joint venture called Gamewise. Betly.com will see a significant immediate upgrade and will soon be available in several more online markets in the United States.
Delaware North is a big name in the gaming and hospitality industry at a local level but it has continued to grow. GAMING1 has developed a partnership model and omnichannel technology system that has proven to be effective.
According to the announcement, Gamewise will be bringing a product that seamlessly integrates both online casino gambling and online sports betting. Localized bet pricing will be featured with this new product to help it become competitive in all new markets.
Delaware North executives believe that there is a clear gap in the current industry, one that will be closed with the launch of Gamewise. Turnkey technology solutions will be available to land-based companies looking to offer gambling online.
GAMING1 has continued to improve its technology in recent years to eventually break into the US iGaming and mobile casino space. A partnership with Delaware North was an easy decision based on the popularity and status of the company.
Victor Arenada of GAMING1 stated, ““We have been monitoring the situation in North America for some time, so it is an exciting moment for everyone at GAMING1 to partner with a company of the caliber and stature of Delaware North.” More information about this new joint venture will be revealed in the coming weeks.
Another Attempt at Sports Betting
This new joint venture will give Delaware North another shot at trying to break into the US sports betting industry. There have been some issues along the way for the company but a new partner should help figure things out.
Back in 2019, Delaware North launched the BetLucky sports betting brand in West Virginia. They were no longer offering sports betting by the end of that year after a number of issues emerged. iGaming is available in the state and there are now several WV mobile casinos available.
The company has been able to offer sports betting in West Virginia again, this time going with the Betly brand. This new partnership with GAMING1 will help all of the Betly brands throughout the United States.
Delaware North currently operates land-based casinos in four other states outside of West Virginia. Using this new technology will allow Delaware North to transition those into online casinos if laws change in each of those markets.